Checkout Compilation (With Upsells) from Perry Marshall

swiped by Mike Schauer from

Below are three recent checkout forms from top PPC marketer, Perry Marshall. Although the checkout pages contain a good structure...View More

Checkout Compilation (With Upsells) from Perry Marshall

Key Takeaways

  • You may be familiar with upsell & downsell offer pages, but have you ever tried including upsells & downsells right on your checkout form? That's exactly what Perry does & although there's little space to pitch additional products at checkout, having options there (especially "one-click" add-to-cart options) does open the door for a bigger purchase.
  • Creating irresistible offers requires you to be creative & deliver more value while still making significant profit. A great way to brainstorm killer offers is to consider future sales. For instance, when you're a member of someone's mastermind group, you're more likely to purchase their stuff overtime (especially when they offer an exclusive discount like Perry does) so using a discounted mastermind offer to encourage an initial product sale can definitely pay off in the long-run, while helping that initial sale seem more enticing to the buyer.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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