Checkout Compilation (With Upsells) from Perry Marshall

swiped by Swipe-Worthy in July 2016 from perrymarshall.com

Below are three recent checkout forms from top PPC marketer, Perry Marshall. Although the checkout pages contain a good structure...View More

Checkout Compilation (With Upsells) from Perry Marshall

Key Takeaways

  • You may be familiar with upsell & downsell offer pages, but have you ever tried including upsells & downsells right on your checkout form? That's exactly what Perry does & although there's little space to pitch additional products at checkout, having options there (especially "one-click" add-to-cart options) does open the door for a bigger purchase.
  • Creating irresistible offers requires you to be creative & deliver more value while still making significant profit. A great way to brainstorm killer offers is to consider future sales. For instance, when you're a member of someone's mastermind group, you're more likely to purchase their stuff overtime (especially when they offer an exclusive discount like Perry does) so using a discounted mastermind offer to encourage an initial product sale can definitely pay off in the long-run, while helping that initial sale seem more enticing to the buyer.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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9 Annotations
Annotations
July 9, 2016

It's common understanding that trust & security symbols can help with conversion rates, but interestingly, Perry actually doesn't use them in the other, more recent checkout pages.

Swipe-Worthy
Swipe-Worthy The Founder
July 9, 2016

A different mastermind offer this time (this offer is older than the other two) for a 30-day $1 trial. Instead of offering a yearly deal, this is to pay $99 monthly.

Swipe-Worthy
Swipe-Worthy The Founder
July 9, 2016

Another example of using the mastermind to help drive & incentivize a sale. You're basically getting the mastermind for free because they're taking $999 off the main product's price.

Swipe-Worthy
Swipe-Worthy The Founder
July 9, 2016

In all of Perry's checkout pages, the process is mapped out so you know exactly what will happen next. It helps that there are only 3 steps & one of them implies "instant access" in relation to the program they're buying.

Swipe-Worthy
Swipe-Worthy The Founder
July 9, 2016

Testimonials are another common checkout element, specifically in the sidebar, for single products/programs.

Swipe-Worthy
Swipe-Worthy The Founder
July 9, 2016

Having both options is often beneficial, especially when it comes to accomodating customers from all over the world.

Swipe-Worthy
Swipe-Worthy The Founder
July 9, 2016

The most interesting part of this checkout: if you join the $999/year Mastermind, you get the $1,497 product for free! So if you were set on buying the product, this is an instant $500 off. Plus, it's hinted above that you'll get future products for cheap.

Swipe-Worthy
Swipe-Worthy The Founder
July 9, 2016

A common checkout element for single products/programs, reiterating deliverables & selling points.

Swipe-Worthy
Swipe-Worthy The Founder
July 9, 2016

Prominently advertising "support" helps to decrease cart abandonment & make the brand seem more reputable & trusted. Phone #s can be especially powerful because they represent immediate help & you sense you'll be speaking with a real person.

Swipe-Worthy
Swipe-Worthy The Founder

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