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It's common understanding that trust & security symbols can help with conversion rates, but interestingly, Perry actually doesn't use them in the other, more recent checkout pages.
A different mastermind offer this time (this offer is older than the other two) for a 30-day $1 trial. Instead of offering a yearly deal, this is to pay $99 monthly.
Another example of using the mastermind to help drive & incentivize a sale. You're basically getting the mastermind for free because they're taking $999 off the main product's price.
In all of Perry's checkout pages, the process is mapped out so you know exactly what will happen next. It helps that there are only 3 steps & one of them implies "instant access" in relation to the program they're buying.
Testimonials are another common checkout element, specifically in the sidebar, for single products/programs.
Having both options is often beneficial, especially when it comes to accomodating customers from all over the world.
The most interesting part of this checkout: if you join the $999/year Mastermind, you get the $1,497 product for free! So if you were set on buying the product, this is an instant $500 off. Plus, it's hinted above that you'll get future products for cheap.
A common checkout element for single products/programs, reiterating deliverables & selling points.
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