Checkout Page from Diamond Candles

swiped by Mike Schauer from

In comparison to other checkouts I've experienced, Diamond Candles wins for most efficient & seemingly short, multi-step checkout. The best part is, from...View More

Checkout Page from Diamond Candles

Key Takeaways

  • You don't have to completely get rid of certain input fields in order to make your form seem shorter & you don't have to separate your multi-step checkout into different pages either. Diamond Candles shows you that you can have a one-page checkout that appears extra short & manageable simply by tweaking the design & only showing certain fields once they absolutely need to be filled out.
  • The #1 technique they use to make their form appear shorter is by only showing the lengthy address fields once you start searching for your address & only showing all the credit card fields once you start typing in your credit card number. Creating this effect only requires a few lines of code where you're hiding certain fields & only showing them once another field has been typed in.
  • Diamond Candles condenses & positions their four credit card fields into a rectangular box, more resembling a credit card. Not only does this layout create a visual connection, it also takes up less space & makes it seem like there are less fields.
  • Instead of hiding your buy button at the bottom of the page, try making it sticky at the bottom of the browser window so it's never out of sight. This makes sure the big call-to-action is always visible & easy-to-find.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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