This Swipe Study is particularly powerful because it showcases an approach Ryan Deiss used since 2011 to pitch multiple big products. There's no doubt that this...View More worked for him. As you'll see below, he pitched all of the corresponding products with an "Is Dead/Death of" hook. He starts of with a headline that mentions how a major way his audience is operating is now dead or dying. For example, "Webinars Are Dead", "SEO is Dying" etc. This is one of the strongest and extreme ways to get across that a current way of doing things no longer works, which is a big attention-grabber. From there, he further discusses why it's dying and how he's implementing a new approach that works much better. That new approach & alternative is the solution he's selling. Overall, he starts by getting you a bit worried (especially if what's stated as "dead" is something you're currently relying on) and then, brings the mood back up by saying he has the perfect solution which is working great.