Checkout Form Animation from GoodUI

swiped by Mike Schauer in October 2015 from

Have you ever thought about executing your checkout via pop-up form? That's what the smart marketers at are doing. Below, you'll see how a streamlined...View More

Checkout Form Animation from GoodUI

Key Takeaways

  • GoodUI's pop-up checkout form makes the checkout process extremely quick & seamless. By splitting up the form & keeping it short, they make it very easy to buy.
  • Because the form is so concise, it's important that they surround the buy button that triggers the pop-up, with trust elements that help eliminate anxiety such as the security symbol, accepted credit cards and money-back guarantee.
  • If you go on their site, you'll see that they've placed buy buttons at the beginning and bottom of the page. This caters to people who are ready to buy now as well as people who need to read more about the product first.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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