Animated Opt-In Form from GoodUI

swiped by Mike Schauer from

This excellent opt-in form example comes from GoodUI, conversion-rate optimization & testing specialists known for their "DataStories" publication, which...View More

Animated Opt-In Form from GoodUI

Key Takeaways

  • Try using simple animations to draw attention to your opt-in form. The idea is not to be flashy or fancy, but to simply move the visitor's eyes to your opt-in form.
  • GoodUI's red bar animation is especially clever in that the lines converge right by the opt-in form. It's a quick transition, but the red makes it stand out.
  • HUGE takeaway --> instead of just animating on scroll or upon arrival, try giving your form a little wobble or tiny bounce once the user has already been on your site for at least several seconds. Doing this, draws attention back to the form. It's creating a second opportunity.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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