Reverse-Engineered Marketing & Copy Examples
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Opt-in Form

The most common way to build a list is by placing an opt-in form on a website or sales page and having people fill it out. Whenever someone visits your blog or website, there should be a clear place for them to subscribe to receive more information from you.

16Swipes

Below is a compilation of all the opt-in forms...
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Email Opt-In Pop-Up from Bernie Sanders
Swipe Study

Email Opt-In Pop-Up from Bernie Sanders

Politics

Why are magazine subscriptions so cheap? It all...
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99 Cents An Issue Offer (Pop-Ups) from Women’s Health
Swipe Study

99 Cents An Issue Offer (Pop-Ups) from Women’s Health

Publication

Tested

Below are two excellent examples of pop-ups fro...
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Animated Pop-Ups from Copy Hackers

Animated Pop-Ups from Copy Hackers

Copywriting

Tested

This excellent opt-in form example comes from G...
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Animated Opt-In Form from GoodUI
Swipe Study

Animated Opt-In Form from GoodUI

Marketing

It's no secret that Appsumo is a company that p...
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Animated Opt-In Forms from Appsumo

Animated Opt-In Forms from Appsumo

Deals, Tech

Control

The Foundation is a six month online program fo...
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Landing Page & Opt-In Hook from The Foundation
Swipe Study

Landing Page & Opt-In Hook from The Foundation

SAAS (Software as a Service), Entrepreneurship

Below is a compilation of list-based pop-up off...
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List-Based Opt-in Popup from PureWow

List-Based Opt-in Popup from PureWow

Food/Cooking

Mercola.com has been one of the most visited &a...
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“Danger” Themed Opt-In Forms from Mercola.com
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“Danger” Themed Opt-In Forms from Mercola.com

Health & Wellness

Control

Yodle, a successful do-it-for-you local-marketi...
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Marketing Mistakes Landing Pages from Yodle
Swipe Study

Marketing Mistakes Landing Pages from Yodle

Marketing

Early to Rise, a subsidiary of direct response ...
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VSL Email Opt-In Tactic from Early to Rise (Agora)
Swipe Study

VSL Email Opt-In Tactic from Early to Rise (Agora)

Financial

Control

You'll notice on Swipe-Worthy that we like feat...
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Sidebar Opt-In Form from Quick Sprout
Swipe Study

Sidebar Opt-In Form from Quick Sprout

SEO, Blogging

Tested

Ryan Deiss is a top information marketer well-k...
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60.34% Converting Squeeze Page from Ryan Deiss

60.34% Converting Squeeze Page from Ryan Deiss

Info Marketing

RetailMeNot is the king of coupon sites & t...
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Email Opt-in from RetailMeNot

Email Opt-in from RetailMeNot

eCommerce

Control

Derek Halpern, the founder of popular blog Soci...
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Feature Box from Social Triggers
Swipe Study

Feature Box from Social Triggers

Info Marketing, Blogging

Control

Shopify's landing page style homepage is a clas...
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Landing Page from Shopify

Landing Page from Shopify

SAAS (Software as a Service), eCommerce

For a pop-up optin form, this has a ton of conv...
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Pop-up Email Opt-in from Quick Sprout
Swipe Study

Pop-up Email Opt-in from Quick Sprout

SEO, Blogging

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