Sidebar Opt-In Form from Quick Sprout

swiped by Mike Schauer in April 2014 from quicksprout.com

"Free Course: Double Your Traffic in 30 Days + Secret Bonus (Valued at $300)"

You'll notice on Swipe-Worthy that we like featuring Quick Sprout. As you know, we are all about following cutting edge marketers & Neil Patel, the founder...View More

Free Course: Double Your Traffic in 30 Days + Secret Bonus (Valued at $300)

Key Takeaways

  • A course has high perceived value & $300 is believable to what's out there. The higher the perceived value is, the better chance you have of someone opting in.
  • At the same time, you don't want to overwhelm visitors with your lead magnet. If there's a lot of content, it's less likely they'll consume it which could be a blockage to moving down the funnel.
  • The course name has a benefit built in ("double your traffic") & is unique in that it promises a result in 30 days. These type of short time frames are always desirable & intriguing to people.
  • The course is digital, yet the image created makes it look like a real course & supports the high perceived value.
  • The product caption reinforces the benefit & pushes it even further ("you might even triple your traffic").
  • The product caption also mentions it being step by step. This is another desirable word to describe a product. People want it to be easy & step by step conveys that.
  • Ask for the action EVERY time. That's what Quick Sprout does in their sentence starting with "fill out the form below.."
  • The call-to-action button sticks out in yellow & the copy directly correlates to the download which causes no confusion
  • In case they don't click the main CTA, they even can click on a link right below it with the same copy. Definitely something you should try testing. You'd surprised how many click the text link.
  • Let's not forget about privacy copy. Makes them feel more at ease

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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