60.34% Converting Squeeze Page from Ryan Deiss

swiped by Mike Schauer in February 2014 from numberonebooksystem.com/100-books-a-day/

"How to Sell 100 Books A Day on Amazon Kindle"

Ryan Deiss is a top information marketer well-known for split-testing his squeeze pages very aggressively. He is ALWAYS testing so it's smart to pay attention...View More

How to Sell 100 Books A Day on Amazon Kindle

Key Takeaways

  • Eliminate as many distractions as possible that take away from the goal of getting the opt-in
  • Try testing a nice looking product image
  • We are used to focusing from left to right. Thus, why the form is on the right
  • A white/light background allows text to really pop versus light on a dark background (Deiss' less effective pages had white text on a dark background)
  • Your headline is extremely important, particularly in this case as it's the only thing really describing what you get by opting in (other than the image)
  • Try just sticking with one email field on your squeeze page. It could very well convert more visitors.
  • Don't make your exit page look just like your initial page. They decided not to opt-in to that page. Make the second one look different.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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