Landing Page from Shopify

swiped by Mike Schauer in February 2014 from

Shopify's landing page style homepage is a classic example of how video is being strongly used instead of long-form copy in many cases. Apparently, this is working...View More

Landing Page from Shopify

Key Takeaways

  • Test photos of happy, attractive people on your site & make sure they are facing your call to action
  • If you have a great video, by all means, use it, test it & make it the main focus
  • Immediately have a call to action after your video is watched
  • Big images that stretch the whole screen are very engaging & popular today

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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