Segmentation from Livestrong

swiped by Mike Schauer from ran 2011-2013

This is a great example of marketing segmentation from Livestrong. Both men & women visit the site so instead of creating one page for both of them, Livestrong...View More

Segmentation from Livestrong

Key Takeaways

  • Test photos of attractive people for better conversions
  • Use segmentation to deliver more targeted messaging
  • Make sure your photos of people have them facing the call to action button

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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