Upselling from Godaddy

swiped by Mike Schauer in February 2014 from

Godaddy is the king of upselling. Once you add something as small as a 99 cents domain, Godaddy makes you go through a series of upsells that include everything...View More

Upselling from Godaddy

Key Takeaways

  • Assume your prospect will get the biggest package & go down from that
  • In terms of doing this online, do things like checkmark all options automatically at first so they have to uncheck them, start with the highest price & basically set everything to the highest
  • Having complimentary products can be extremely valuable, particularly for upselling at a point of purchase in the checkout & pre-checkout stages
  • Not attempting to upsell is leaving money on the table

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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