Animated Opt-In Forms from Appsumo

swiped by Mike Schauer in October 2015 from

It's no secret that Appsumo is a company that puts serious thought into building a subscriber base. SumoMe, their suite of traffic & subscriber building tools...View More

Animated Opt-In Forms from Appsumo

Key Takeaways

  • Appsumo uses three email opt-in forms in their posts. One at the very beginning (often called a welcome mat or gate), one in the sidebar that fades in upon scrolling into view and one that pops up in the bottom right corner once you scroll to the end of the page.
  • Notice how each of these forms, all displayed & created differently, are shown one at a time as you scroll. None of them ever compete with each other.
  • What's great about this approach is that there are many opportunities created to get a subscriber and instead of seeing the same form over & over again, you see a variety of different forms & copy which resets your attention.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of below.

Go To Archives of This Site

Get The Latest Swipes In Your Inbox.

  • Join the other 15,000+ savvy marketers & copywriters who get swipe updates.
  • Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
  • You'll be the first to know about new site features & additions.
4 Annotations

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection


You must be logged in to collect content