Below are two excellent examples of pop-ups from Copy Hackers, a fantastic website that teaches copywriting in a fun & simple way, which appeals to those...View More who aren't just copywriters, but savvy business owners that understand the value of copywriting. These examples particularly caught my attention because of the cartoon animation which points to the call-to-action button. The first two images below show that animation & the second two break down the elements of each pop-up. There are a bunch of great takeaways to draw from each of these.
Animated Pop-Ups from Copy Hackers Swiped in October 2015
Copy Hackers uses a small animated character to draw attention & add a humorous touch to their call-to-action button. If this seems like it was hard to do, it's actually only two image frames (one of the character pointing & one not pointing) that were combined into an animated GIF. With that said, it's totally doable for you to test a similar implementation, with your own character or attention-grabbing device.
The closest thing to pay attention to are their subheads. Obviously, they're great copywriters & the subheads do a brilliant job of descriptively & uniquely selling the free eBook.
If you have an existing product, try taking a piece of it & offering it for free, as your lead magnet. The idea is to provide valuable preview content, while subtly selling the rest of the product throughout the process.
Placing a dollar value on something, especially if it was previously offered for sale (more believable), is a key strategy that reframes the item as being an "an item worth $___" vs. "a free item".
"eBooks" don't register as being as valuable as a tangible item. By creating a good cover & even including it on an iPad, you make it seem a bit more tangible & thus, of more value.
Don't assume the "yes" or "no" buttons should always be in the same order. Copy Hackers tests out the order in each of their pop-ups.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of copyhackers.com below.