Long-Running Facebook Ads from Digital Marketer (Ryan Deiss)

swiped by Mike Schauer from digitalmarketer.com ran 2014-2015

Digital Marketer and Ryan Deiss are publicly known to do a significant amount of testing on Facebook and have run hundreds of ads over the past few years. Needless...View More

Long-Running Facebook Ads from Digital Marketer (Ryan Deiss)

Key Takeaways

  • Driving Facebook visitors to informative posts can be a smart move as long as you have a linking strategy to move visitors up your sales funnel. Digital Marketer puts attention-grabbing yellow boxes in-between the post's content with links that go along with what's being taught in the post. The idea is to frame the links as containing more advanced learning and information (hence the title of the page, "Start Here"). Some of those links end up going to another blogpost while others are connected to a restricted members area or squeeze page.
  • Try implementing the strategy of blurring out special information in your ad's photo. It's a good way to generate curiosity as to what's being blurred and makes the information seem important.
  • People want easy to implement plans that get quick results. The "60 Second Blog Plan" is named to imply just that. Create & name your lead magnets keeping this in mind.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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