Digital Marketer and Ryan Deiss are publicly known to do a significant amount of testing on Facebook and have run hundreds of ads over the past few years. Needless...View More to say, they have a pretty thorough understanding of what works and what doesn't. Below are two particular ads that have been running for an impressive amount of time. The top ad was first posted almost a year ago & the second ad started around the beginning of 2015. The first ad leads to an in-depth post: http://www.digitalmarketer.com/customer-value-optimization/ with links throughout the post leading to either a paid membership or free PDFs that require opt-in. What's great about this strategy is that a blogpost comes across as disarming. It doesn't look or sound like a sales page and it delivers big value. The key to this strategy is placing links in between the content that lead to purchases or email signups. However, you don't just want to paste links in. You should frame the links as "further information and learning". The links should be strategically placed after basic knowledge on a topic has been given. The second ad for the "60 Second Blog Plan" leads to a squeeze page to download the blog plan in PDF format. Notice the use of "60 Seconds". It sounds better than a minute & represents extremely quick & easy results, which is what everyone looks for.
Long-Running Facebook Ads from Digital Marketer (Ryan Deiss) Swiped in June 2015 Ran 2014-2015
Driving Facebook visitors to informative posts can be a smart move as long as you have a linking strategy to move visitors up your sales funnel. Digital Marketer puts attention-grabbing yellow boxes in-between the post's content with links that go along with what's being taught in the post. The idea is to frame the links as containing more advanced learning and information (hence the title of the page, "Start Here"). Some of those links end up going to another blogpost while others are connected to a restricted members area or squeeze page.
Try implementing the strategy of blurring out special information in your ad's photo. It's a good way to generate curiosity as to what's being blurred and makes the information seem important.
People want easy to implement plans that get quick results. The "60 Second Blog Plan" is named to imply just that. Create & name your lead magnets keeping this in mind.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of digitalmarketer.com below.