Opt-In & Cart Abandonment Strategy from Rebel Circus

swiped by Mike Schauer from rebelcircus.com

Rebel Circus is fashion site with attitude. If you like copy full of foul language & aggressiveness, this example is for you. Rebel Circus gets away with...View More

Opt-In & Cart Abandonment Strategy from Rebel Circus

Key Takeaways

  • Never try to emulate another market or brand's tone unless you have a very similar audience. Tone is one thing that cannot be swiped across different niches & be effective.
  • When seeking to gain compliance & get a yes answer, start by asking an obvious question such as "would you like a $2,500 shopping spree?"
  • Once a user is engaged and has been taking action, stacking on more actions in a beneficial way (discounts, for instance) could be a smart move. They're in an action state already so offer incentives to take more action.
  • There is clearly money to be made/saved by converting people who abandon your shopping cart. Don't look past using strategies to convert more abandoned users.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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