Rebel Circus is fashion site with attitude. If you like copy full of foul language & aggressiveness, this example is for you. Rebel Circus gets away with...View More their extreme language because it fits with the tone of their audience. Their typical visitors will appreciate it & likely think it's funny. It goes with their brand personality. Rebel Circus pulls out a lot of stops to make you a customer. I visited their website & documented the experience below. They start off by presenting you with an offer to enter their sweepstakes for a $2,500 shopping spree. Because it's very desirable, there's likely less thinking involved on the user's part. Once you sign-up, you're redirected to the site & a 10% offer is immediately added to the top of the site with a countdown of 30 minutes to create a sense of urgency. If you add something to your cart, but don't check out right away, they also state a time limit of 15 minutes that you have to checkout. If you leave, they followup immediately with an email reminding you to checkout & then an email the following day. Both emails discuss the discount & fear of losing out.
Opt-In & Cart Abandonment Strategy from Rebel Circus Swiped in June 2015
Never try to emulate another market or brand's tone unless you have a very similar audience. Tone is one thing that cannot be swiped across different niches & be effective.
When seeking to gain compliance & get a yes answer, start by asking an obvious question such as "would you like a $2,500 shopping spree?"
Once a user is engaged and has been taking action, stacking on more actions in a beneficial way (discounts, for instance) could be a smart move. They're in an action state already so offer incentives to take more action.
There is clearly money to be made/saved by converting people who abandon your shopping cart. Don't look past using strategies to convert more abandoned users.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of rebelcircus.com below.