$35,000 Guarantee Ad & Recruitment Campaign from Uber

swiped by Mike Schauer from uber.com

I came across this ad recently on Facebook, guaranteeing NYC drivers $35,000 in 6 months. When you click through, they give you the specifics. There are three...View More

$35,000 Guarantee Ad & Recruitment Campaign from Uber

Key Takeaways

  •  A big part of creating a great offer is making the offer immediately sound irresistible & easy to understand. You do not & don't want to give all the stipulations upfront. Keep it simple. Initially, the goal is to get their attention & generate interest, not to sell them right off the bat.
  • As good as an offer may sound, top marketers never create an offer without confidently knowing they can make a profit whether it's in the initial sale, upsell or a future purchase. Oftentimes, this means creating stipulations on the back-end, which can kill the sales if they're too demanding or sneaky. Stipulations should always have a logical case and not be too far off from the offer itself. The objective is to keep the prospect's state high throughout the explanation. If there's a drop in excitement and you lose trust, it's harder to make the sale.
  • Uber uses age, location and race to target their offer. This is smart marketing. Seek to do the same, understanding your market as closely as possible.
  • Every person used in their ads is shown smiling. If you're going to show people in your advertising, always make sure they're looking satisfied.
  • Uber uses illustrations in many of their ads. Cartoons and illustrations can be disarming & have a positive impact when used correctly.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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