Digital Marketer and Ryan Deiss are publicly known to do a significant amount of testing on Facebook and have run hundreds of ads over the past few years. Needless...View More to say, they have a pretty thorough understanding of what works and what doesn't. Below are two particular ads that have been running for an impressive amount of time. The top ad was first posted almost a year ago & the second ad started around the beginning of 2015. The first ad leads to an in-depth post: http://www.digitalmarketer.com/customer-value-optimization/ with links throughout the post leading to either a paid membership or free PDFs that require opt-in. What's great about this strategy is that a blogpost comes across as disarming. It doesn't look or sound like a sales page and it delivers big value. The key to this strategy is placing links in between the content that lead to purchases or email signups. However, you don't just want to paste links in. You should frame the links as "further information and learning". The links should be strategically placed after basic knowledge on a topic has been given. The second ad for the "60 Second Blog Plan" leads to a squeeze page to download the blog plan in PDF format. Notice the use of "60 Seconds". It sounds better than a minute & represents extremely quick & easy results, which is what everyone looks for.