The ads below showcase two different approaches GKIC is using on Facebook to generate leads. The first two ads are focused on getting a free "Business Growth...View More Kit" and the second two are focused on sending prospects to a free live cast that will teach "12 Strategies to Grow Your Business".
Although each ad is different, there are several strategies they use in all of their ads. The first and most prominent strategy is that they use a lot of action-based copy, probably more so than I've seen anywhere else. Each of their headlines focuses on the action to take ("CLICK HERE NOW", "Click To Claim", "Snag Your Spot"). This type of wording is also prevalent in the images they use ("Register Now", "Claim Your").
The second similarity is that they emphasize urgency & limited-time ("claim before July 6th" and "one-time only livecast"). In the first two ads for the free kit, the copy is the same, but the images are different. Many have shown that cartoons can be very effective in that they're disarming and friendly. That's the strategy they use in their first ad.
The last two ads are interesting in that they tested them in two ways: 1. Changing the action-based headline and 2. Switching copy on the images, focusing one on "FREE" and the other on the "12" strategies being used. Also, the second ad uses "Register Now" in the bottom right. This is a great example of what to test in your own ads.
Facebook Lead-Gen Ads from GKIC (Dan Kennedy) Swiped in June 2015
Like GKIC does, try focusing heavily on action-based copy ("CLICK HERE NOW", "Click To Claim", "Snag Your Spot"), even making it the focus of your headline.
Try advertising a time limit on your offer and demonstrating that it will only be available at this one point in time.
Test using a cartoon in your image. Cartoons are friendly and disarming, influencing people to view your ad and brand as fun and not as sales-driven.
Pay attention to the elements GKIC is testing in their ads, particularly in the last two ads. They test their headline and the copy on the image.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of gkic.com below.