Facebook Lead-Gen Ads from GKIC (Dan Kennedy)

swiped by Mike Schauer in June 2015 from gkic.com

The ads below showcase two different approaches GKIC is using on Facebook to generate leads. The first two ads are focused on getting a free "Business Growth...View More

Facebook Lead-Gen Ads from GKIC (Dan Kennedy)

Key Takeaways

  • Like GKIC does, try focusing heavily on action-based copy ("CLICK HERE NOW", "Click To Claim", "Snag Your Spot"), even making it the focus of your headline.
  • Try advertising a time limit on your offer and demonstrating that it will only be available at this one point in time.
  • Test using a cartoon in your image. Cartoons are friendly and disarming, influencing people to view your ad and brand as fun and not as sales-driven.
  • Pay attention to the elements GKIC is testing in their ads, particularly in the last two ads. They test their headline and the copy on the image.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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