"This Kind of Copy Costs $1000/Week"
Below is one of the house ads from Lord & Thomas, the famous ad agency run by advertising icon, Albert Lasker. Lasker hired the legendary Claude Hopkins as...View More
a copywriter for the agency. In the ad, the writer they're talking about is Claude Hopkins. He made $1000/week, which at the time (1909), was an incredible salary and why it made for such a good headline. More than just a piece of history, this is a great example of selling your services by demonstrating the impressive effort & process that goes into making sure it's of the up-most quality. Claude describes in detail how the talent they hire is the best of the best & what better way to advertise that than by mentioning how their copywriters make $1,000 per week. The ad is offering a free book titled "The New Way in Advertising". They used the book as a lead generation tool, to sell people on the agency. By the way, "The New Way in Advertising" was a very effective title for its time. I say "for its time" because the title sounds generic now. To work today, it would have to be much more specific. However, people are drawn to anything "New" & demonstrating that you know what's "new" in your field, shows that you're an expert.
