Do You Make These Mistakes In Job Interviews by Gary Bencivenga

swiped by Mike Schauer ran 1997 5

"Do you make these mistakes in job interviews?"

This great ad by Gary Bencivenga is a fantastic example of creating fascination around the content of a book or product without giving away the actual content....View More

Do you make these mistakes in job interviews?

Key Takeaways

  • Don't think your pitch must be fully focused on your core product. If you have great bonuses to offer, make sure they are highlighted just as much if not more (as done in this ad). All it takes is one bonus to get someone interested & thinking about buying.
  • If you're selling information, try to emulate Gary's strategy of mentioning specific pieces of information they'll find in the product (& the benefits they'll get) without revealing any actual content.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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