5 Mistakes Palmolive Ad from Claude Hopkins

swiped by Mike Schauer ran 1925

These ads are a classic example of using "mistakes" in your copy to reel people in & then explain how your product or service corrects them. The legendary...View More

5 Mistakes Palmolive Ad from Claude Hopkins

Key Takeaways

  • Besides simply turning advertised mistakes into benefits, Palmolive pointed out that other competitors are making these mistakes. This is the ultimate double-threat when using a "mistakes" hook - discuss how you solve the mistakes & how others are making them.
  • In addition to the great hook & differentiation, they incorporated great social proof & a killer trial offer. It's a reminder to go all out, focus on the strength of multiple marketing angles & really work to make your offer irresistible.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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