Product Bundling from Gary Vaynerchuck

swiped by Mike Schauer in February 2014 from garyvaynerchuk.com/jjjrh/

This is Gary's sales page for his latest book Jab, Jab, Right Hook and it is a fantastic example of product bundling. He came up with very creative examples to...View More

Product Bundling from Gary Vaynerchuck

Key Takeaways

  • Gary uses many different price levels in his bundling strategy which is great for targeting all different buyers.
  • Most of the time, we might think this would be too many choices, but I think this isn't the case here when you have a very wide variety of spenders in your audience. If you go too wide, you might weed people out where you could have capitalized. It's different than having a fixed priced item with different product preferences such as color or flavor.
  • Gary does a great job of making the next bundle size up very desirable.
  • Always brainstorm bundling ideas instead of singular sales - there is tons of proof elsewhere that bundling works.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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