Product Bundling from Gary Vaynerchuck

swiped by Mike Schauer in February 2014 from

This is Gary's sales page for his latest book Jab, Jab, Right Hook and it is a fantastic example of product bundling. He came up with very creative examples to...View More

Product Bundling from Gary Vaynerchuck

Key Takeaways

  • Gary uses many different price levels in his bundling strategy which is great for targeting all different buyers.
  • Most of the time, we might think this would be too many choices, but I think this isn't the case here when you have a very wide variety of spenders in your audience. If you go too wide, you might weed people out where you could have capitalized. It's different than having a fixed priced item with different product preferences such as color or flavor.
  • Gary does a great job of making the next bundle size up very desirable.
  • Always brainstorm bundling ideas instead of singular sales - there is tons of proof elsewhere that bundling works.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of below.

Go To Archives of This Site

Get The Latest Swipes In Your Inbox.

  • Join the other 15,000+ savvy marketers & copywriters who get swipe updates.
  • Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
  • You'll be the first to know about new site features & additions.

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection


You must be logged in to collect content