This is Gary's sales page for his latest book Jab, Jab, Right Hook and it is a fantastic example of product bundling. He came up with very creative examples to...View More get you to buy big orders. Most authors would stick with the typical selling model of selling individual books on Amazon & retailers like Barnes & Noble, but smart marketers understand the power of bundling. The amount of effort it takes to sell 4,000 books individually versus making a 4,000 book order may be debatable, but if you have the star power like Gary has & bottom line, fantastic incentives, you are better off focusing on bigger orders. That's where the money is.
Product Bundling from Gary Vaynerchuck Swiped in February 2014
Gary uses many different price levels in his bundling strategy which is great for targeting all different buyers.
Most of the time, we might think this would be too many choices, but I think this isn't the case here when you have a very wide variety of spenders in your audience. If you go too wide, you might weed people out where you could have capitalized. It's different than having a fixed priced item with different product preferences such as color or flavor.
Gary does a great job of making the next bundle size up very desirable.
Always brainstorm bundling ideas instead of singular sales - there is tons of proof elsewhere that bundling works.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
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