Robinhood is causing quite a stir in the stock trading community. They are a tech-driven stock brokerage from Silicon Valley offering commission-free trading...View More in comparison to the typical $7+ commissions you have to pay other popular stock trading sites like eTrade, Schwab & Scotttrade. The value proposition is clear as day, almost sounding too good to be true which is why their FAQ is so thorough: https://www.robinhood.com/faq/ For simply an email, you can sign-up early, but don't get too excited. That would be too easy. Upon signing up, you realize you are put on a giant waiting list that moves at a snails pace & receive an email to monitor your slow rise to the top. Whether they really need to limit the amount entering this much or not, they are doing a great job of getting people to refer others in hopes that they can move up the list more quickly. Here's a Reddit thread for you to get an idea of how people are scrambling to move up: http://www.reddit.com/r/wallstreetbets/comments/1xqfl8/anyone_get_in_to_robinhoodio_yet/
Thank You Page from Robinhood Swiped in April 2014
Whether you have a huge waiting list or not, when someone opts in or signs up on your site, try redirecting them to a referrals page, preferably with some kind of incentive for them.
If you do have a big list, let it be known. That's social proof that you don't want to hide. When I saw 305,281 people, my opinion of the brand changed immediately.
Don't just give things away to your audience. People appreciate things more when they have to give something first. When you have something "free" to offer, it's an essential time to collect more information, get referrals, offer a survey etc.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of robinhood.com below.