What Sort of Man Campaign from Playboy

swiped by Mike Schauer ran 1960s-70s

Throughout the 60s, 70s & 80s, Playboy used their "What Sort of Man Reads Playboy?" ad campaign. Playboy needed to show the world that they were more than...View More

What Sort of Man Campaign from Playboy

Key Takeaways

  • Including facts is a very powerful addition & makes any claim substantially more believable. Playboy used facts to backup their messaging which often seemed far-fetched. Without the supporting facts & sources, most would think they were making it up.
  • Make people feel good about themselves when they buy from you. What someone buys ties back to their personal identity. Men who bought Playboy in those years, would enjoy thinking that the admired men in those ads represent themselves versus thinking lesser of themselves.
  • Playboy used a systematic formula in all of their ads. Once they found what was working, they created slight variations & made their ads instantly recognizable to everyone.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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