Thank You Letter (Donations) from Nature Conservancy

swiped by Mike Schauer from

It all started last year when I ran into a nice group of people in New York asking for donations to The Nature Conservancy. Normally,...View More

Thank You Letter (Donations) from Nature Conservancy

Key Takeaways

  • As shown in the letter above, the primary message when thanking someone & encouraging them to donate more is to emphasize how much of an impact they’re making. They must feel like their donation is meaningful & making a big difference.
  • Although it’s a simple point, it’s worth remembering that a purchase being tax-deductible is still a selling point, especially when it pertains to large purchases or donations. It's just that when it's emphasized too much, it comes off as cheesy. However, it's still a nice extra, especially in less obvious situations.
  • If you’re an organization that accepts donations, think about offering decals like The Nature Conservancy does. People that donate often feel great pride & accomplishment & want to share that with others.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of below.

Go To Archives of This Site

Get The Latest Swipes In Your Inbox.

  • Join the other 15,000+ savvy marketers & copywriters who get swipe updates.
  • Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
  • You'll be the first to know about new site features & additions.
7 Annotations

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection


You must be logged in to collect content