Towards the end of 2015, Chipotle had a major dilemma on their hands. E. coli and norovirus outbreaks stemmed from one of their locations & sickened almost...View More 200 people. It was all over the news & Chipotle needed to respond in a big way. Below is a print ad Chipotle ran in the Chicago Tribune. Notice the strong focus on the "comprehensive plan of action" & the idea that they've been around for over two decades & have a great track record.
Apology Print Ad from Chipotle Swiped in August 2017 Ran 2015
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of chipotle.com below.