CardsChat's main goal with these pop-ups is to get visitors to create an account. Although they test different copy & hooks, each example has a similar formula....View More You present the visitor with an easy question that makes them more likely to commit than asking them to take a more invested action right away. Once they've chosen an answer, they are presented with the main call-to-action (create an account). The main call-to-action is incentivized with special bonuses that are framed as not being available otherwise. To further encourage action, they include a 15 minute countdown. If they don't sign-up within 15 minutes, they no longer get the special bonuses.
Opt-In Strategies from CardsChat Swiped in June 2015
The questions used in these pop-ups are questions you should use for selling in general. The first question "which one will you choose?" is assuming the sale & focusing only on a positive action. The second question "what's most important to you about [topic]?" establishes invaluable criteria that you can use to sell your prospect. Lastly, "can you beat easy players?" is an example of stating an obvious question in order to get a yes & gain compliance.
In the first example, they use an animated GIF of the card deck. Using animations can often be effective in drawing more attention so positioning them next to your main call-to-actions would be a clever thing to test.
Always look to combine multiple strategies for a more powerful approach. In this example, they use both incentives & urgency to encourage action.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of cardschat.com below.