Opt-In Strategies from CardsChat

swiped by Mike Schauer in June 2015 from cardschat.com

CardsChat's main goal with these pop-ups is to get visitors to create an account. Although they test different copy & hooks, each example has a similar formula....View More

Opt-In Strategies from CardsChat

Key Takeaways

  • The questions used in these pop-ups are questions you should use for selling in general. The first question "which one will you choose?" is assuming the sale & focusing only on a positive action. The second question "what's most important to you about [topic]?" establishes invaluable criteria that you can use to sell your prospect. Lastly, "can you beat easy players?" is an example of stating an obvious question in order to get a yes & gain compliance.
  • In the first example, they use an animated GIF of the card deck. Using animations can often be effective in drawing more attention so positioning them next to your main call-to-actions would be a clever thing to test.
  • Always look to combine multiple strategies for a more powerful approach. In this example, they use both incentives & urgency to encourage action.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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