“Don’t Buy” Takeaway Selling

created by Mike Schauer Mike Schauer
A compilation of ads that specifically tell you NOT to buy, right in the headline. Variations include a 1960s ad from the Army, a multi-million dollar winner from outdoor clothing brand Patagonia, and a classic ad that tells you not to buy, but to "try" it instead.

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This highly successful ad campaign ran for seve...
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Don’t Buy Ad Campaign from Patagonia
Classic

Usually when it comes to military recruitment, ...
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Qualification Ad from The Army
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Qualification Ad from The Army

Military

Classic

Out of all of the takeaway selling & "don't...
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Please Read, But Don’t Buy Ad from Ray Korte
Classic

This is an ad I found that ran in newspapers th...
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Don’t Buy This Washer Ad by Maytag
Classic

Some of our favorite examples to showcase on th...
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A Compilation of Don’t Buy Ads from The 1860-1880s

A year into my consulting business after I had ...
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Don’t Hire Us Copy from FortySeven Media

This ad grabbed my attention right away on anot...
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Don’t Click Here Banner Ad from Awesomeweb

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