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Barkbox recognizes these are important concerns when buying a subscription & address them upfront to reduce anxiety.
The guarantee is a great component to get creative, unique & even humorous. Barkbox does exactly that, here.
Instead of making you check out after creating an account, they've efficiently incorporated it into the checkout, after payment info has been entered.
A simple upsell, pitched after they've chosen a plan & have shown signs of commitment.
The illustrations do an excellent job of creating a playful vibe & the copy is a great example of how a short description can help juice up ordinary numbers.
There's no coincidence this option is first & labeled "most popular" - although it yields the smallest transaction initially, it has the highest long-term profit potential & ongoing subscribers are the lifeblood of a subscription business. It's a win-win for both the business & customer.
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