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Now that all necessary info has been entered, the "Place Order" button is now clickable the whole section is brightened.
This is smart copy. They're helping reduce the anxiety many multi-step checkouts create where you don't know when you'll get charged or when your promo code will be applied.
Aha makes the "Place Order" button visible the whole time, but keeps it unclickable & dim until the 3rd step. They're making the end in sight vs. waiting until the very last step.
A simple 3-step process with a clear description of each step makes this checkout super smooth.
The 15% off deal with timer is kept at the top of the page so it's visible wherever you go on the site thereafter.
Aha presents you with this offer when you already have something in your cart & they want to expedite the sale.
"Most Sought After" is an excellent product category & title. "Best selling" represents what's being bought the most, but "most sought after" is what everyone wants the most, but might be very rare or limited.
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