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Two "Place My Order" buttons on the same page. This is more common on lengthier pages, but nonetheless, it represents the idea that everything leading up to this point is meaningless until that final button is clicked.
The second, primary area where Toms gives options to get questions answered. Offering contact options creates a sense of trust, transparency & care, while ensuring that less people will abandon their cart because they were unsure about something.
Free shipping & free returns are big buying perks that deserve major emphasis. Toms does that here, positioning the message right next to the order total, adding icons & making the title extra bold.
Toms values support highly & includes their phone number twice on the page. In the top right (here) & bottom left with other options (email support, Twitter).
Once you take them up on the offer, the details & code are displayed at the top of every page as a reminder & influencer for buying.
Instead of just ending the interaction with a coupon code, Toms presents a new set of actions to keep you active & engaged.
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