Again, using the same exact copy as in the other checkouts - just slightly tweaked for the product being sold.
The same copy as used in the example above, but grouped together & the headline is adjusted for the product.
More copy focused on priming customers to take action & give their best effort. As discussed above, customer satisfaction is going to be higher when they're actually learning & applying what's in the program. Eben emphasizes the importance of this heavily, asking for their consent & agreement before making the purchase.
The same guarantee he uses for his other checkouts. Notice how it starts by focusing on the buyer acting on the information in the program. There's a greater likelihood a customer will ask for a refund if they didn't put in any effort to get results. Tying "effort" into the guarantee makes it more likely the customer will evaluate themselves before asking for a refund.
Common checkout element for info products: a breakdown of everything included. In this case, he's reminding you of the exact value. There's a ton included in this product so reiterating the value & deliverables makes sense.
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