Checkout Page Compilation from Eben Pagan

swiped by Swipe-Worthy in July 2016

Below are three examples of checkout pages from master marketer Eben Pagan. Each of the checkouts is for a different major product of his & are showcased...View More

Checkout Page Compilation from Eben Pagan

Key Takeaways

  • The customer satisfaction for an info product is going to largely be based on the results the customer feels they've achieved due to the program. If they don't take any action on the information in the program, the results aren't going to be there & it's not going to feel worth the money. To combat this, follow Eben's strategy of tying "their effort" into the guarantee & an agreement before they buy. This way, they're primed to take action before even starting the program & have it in the back of their heads that the guarantee only applies to those who gave their best effort.
  • Sometimes copy is universal no matter what the product. The copy on these checkout pages is an example of that & why Eben uses it for a bunch of his products.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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6 Annotations
Annotations
July 13, 2016

Again, using the same exact copy as in the other checkouts - just slightly tweaked for the product being sold.

Swipe-Worthy
Swipe-Worthy The Founder
July 13, 2016

The same copy as used in the example above, but grouped together & the headline is adjusted for the product.

Swipe-Worthy
Swipe-Worthy The Founder
July 13, 2016

More copy focused on priming customers to take action & give their best effort. As discussed above, customer satisfaction is going to be higher when they're actually learning & applying what's in the program. Eben emphasizes the importance of this heavily, asking for their consent & agreement before making the purchase.

Swipe-Worthy
Swipe-Worthy The Founder
July 13, 2016

The same guarantee he uses for his other checkouts. Notice how it starts by focusing on the buyer acting on the information in the program. There's a greater likelihood a customer will ask for a refund if they didn't put in any effort to get results. Tying "effort" into the guarantee makes it more likely the customer will evaluate themselves before asking for a refund.

Swipe-Worthy
Swipe-Worthy The Founder
July 13, 2016

Common checkout element for info products: a breakdown of everything included. In this case, he's reminding you of the exact value. There's a ton included in this product so reiterating the value & deliverables makes sense.

Swipe-Worthy
Swipe-Worthy The Founder
July 13, 2016

The copy Eben starts many of his checkout pages with.

Swipe-Worthy
Swipe-Worthy The Founder

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