Visit the archives of this swipe's source URL or view past screenshots of get10kfans.com below.Go To Archives of This Site
An excellent one-click option to cross-sell a free trial. This likely wouldn't work as well for a paid add-on, but because it's free, there is minimal resistance. The fact that the main product is only $10 likely means a lot more people will be presented with this offer vs. a higher-priced product.
Common checkout element: badges & symbols that assure the buyer they're on a secure page & their information is safe.
Common checkout element for info products: a breakdown of everything included. In this case, he's reminding you of the exact value & bonuses to remind you of the great deal you're getting.
Never have a checkout page where it's hard to find what's being bought. You want buyers to understand the offer, even if they only just landed on the checkout page. Brian makes the top of his checkout page all about the product so there's no confusion.
When you share this link, the special nav mode for the 's collection will be preserved.