Single Page Checkout by SamCart from Get 10k Fans

swiped by Swipe-Worthy in July 2016 from get10kfans.com

If you're not familiar with SamCart yet, it's a checkout solution from online marketer Brian Moran that's been growing in popularity the last 1-2 years. SamCart...View More

Single Page Checkout by SamCart from Get 10k Fans

Key Takeaways

  • On your checkout pages, use bullets to summarize & remind buyers of the deliverables, value & benefits they'll receive. Remember, they may be on the checkout page, but they haven't bought yet. Keep the desire high.
  • If you're using multiple steps & pages to check a customer out for a single product, rethink your approach. There's no reason why you can't implement a a one-page checkout & make it work for you.
  • One-click upsells have a lot of potential to increase your average purchase size and including them on your checkout page is something worth considering.
  • Do you offer some sort of membership in addition to selling physical products? Consider the idea of bundling in a free trial membership in your product checkouts. You'll be instantly advancing them through your funnel & open up an opportunity for larger, ongoing purchases.

 

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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6 Annotations
Annotations
July 15, 2016

A big, bright green buy button that you can't miss.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

An excellent one-click option to cross-sell a free trial. This likely wouldn't work as well for a paid add-on, but because it's free, there is minimal resistance. The fact that the main product is only $10 likely means a lot more people will be presented with this offer vs. a higher-priced product.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

Common checkout element: badges & symbols that assure the buyer they're on a secure page & their information is safe.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

Common checkout element for info products: a breakdown of everything included. In this case, he's reminding you of the exact value & bonuses to remind you of the great deal you're getting.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

Never have a checkout page where it's hard to find what's being bought. You want buyers to understand the offer, even if they only just landed on the checkout page. Brian makes the top of his checkout page all about the product so there's no confusion.

Swipe-Worthy
Swipe-Worthy The Founder
July 15, 2016

Common checkout element: having a "support" email, live chat or phone # for answering questions. This is key to preventing cart abandonment & creating a sense of trust. The top right is prime positioning for it.

Swipe-Worthy
Swipe-Worthy The Founder

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