If you're not familiar with SamCart yet, it's a checkout solution from online marketer Brian Moran that's been growing in popularity the last 1-2 years. SamCart...View More is tailor-made for online businesses that want to sell their products using one-step checkouts with upsells & other slick features. Below are examples of the primary checkout template SamCart has been known for. The examples come directly from Brian Moran's other site, Get 10k Fans, where he teaches Facebook marketing. The checkouts are for a variety of products he offers, big & small, so you can draw correlations & see how he is personally using what he sells.
Single Page Checkout by SamCart from Get 10k Fans Swiped in July 2016
On your checkout pages, use bullets to summarize & remind buyers of the deliverables, value & benefits they'll receive. Remember, they may be on the checkout page, but they haven't bought yet. Keep the desire high.
If you're using multiple steps & pages to check a customer out for a single product, rethink your approach. There's no reason why you can't implement a a one-page checkout & make it work for you.
One-click upsells have a lot of potential to increase your average purchase size and including them on your checkout page is something worth considering.
Do you offer some sort of membership in addition to selling physical products? Consider the idea of bundling in a free trial membership in your product checkouts. You'll be instantly advancing them through your funnel & open up an opportunity for larger, ongoing purchases.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
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