Checkout & Pop-Up Offer from Real Simple (Magazine)

swiped by Mike Schauer from

Real Simple is a popular magazine subscription & website that, as they describe, "provides smart, realistic solutions to everyday challenges, all to make...View More

Checkout & Pop-Up Offer from Real Simple (Magazine)

Key Takeaways

  • Giving people "choice" isn't always the best option. Narrowing down the number one option for your audience may convert even better as there's less decision-making & you can focus more on selling that one particular option.
  • Take a cue from Real Simple & get creative with how you pitch & present your offer. Their deliverables & the structure of the offer did not change. What changed was the presentation & psychological principles at play such as urgency (the pop-up's countdown timer) & the idea that it was a "special offer" (not the regular offer) taking you to an exclusive checkout.
  • Although in theory, Real Simple was smart in sending me followup to complete my purchase, it could've been done in a smoother, more transparent manner. I did give my address so they got it fair & square. However, making it seem like I owe them a payment isn't the softest approach. I would've went with friendlier copy along the lines of "You're almost there! Finish claiming your subscription offer now so we can send out your first issue immediately!"

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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