The pop-ups showcased below come from PropertyRoom.com, an eBay type site for confiscated police goods like jewelry, vehicles and coins. What’s interesting...View More about their pop-up strategy is that the incentive for opting in is their police auctions starting at $1. Yet, those auctions are already easily accessible without opting in. It’s a slick example of coming up with opt-in copy that’s true & enticing, but really is just redirecting you to a registration page in order to bid on police auctions which you can freely browse without being registered. Below the pop-up examples are banner ads that focus on specific items and also mention how the auctions start at $1.
$1 Auctions (Pop-Ups) from PropertyRoom Swiped in January 2016
If you're trying to get people to register, you don't have to mention "register" immediately as it can bring up resistance. Like PropertyRoom did, focus on the benefit first. Instead of mentioning registration in the first slide of the pop-up, they simply stated that you can get access to police auctions on the site, which are actually already accessible to browse, but not to bid on. After opting in, you're redirected to their registration page & you've now gotten their email.
PropertyRoom mentions in all of their promotions that their auctions start at $1. This is great for their marketing because it sounds like you can snag a really good deal, which of course is possible, but there’s a reason why they start all of their auctions off at $1. It’s very predictable based on their stats and user base that the item will sell for a suitable amount. It seems unpredictable, but it’s really not for PropertyRoom. Otherwise, they wouldn’t be in business. If you pay attention to $1 auctions on eBay as well, you’ll see that they usually reach a respectable amount. It’s just more exciting as a bidder to start at $1 and see how low it will stay.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of propertyroom.com below.