Automatic Clients Book “Future Problem” Upsell ($97 Ultimate Advertising Package)

Video Script Copy Structure

Frame The "Last Step" of The Funnel As Essential

• Emphasize Completing This Last Step: The copy stresses the need to watch one more video, implying that this final step is crucial.
  • e.g. "One more thing before you access Automatic Clients. One last video, and you're on to the membership area."
• Recap the Previous Steps & Value Delivered: Highlighting the earlier provided value sets the stage for the next big offer.
  • e.g. "You see, in the Automatic Clients book, we gave you all of the knowledge... Then, on the previous page, we gave you a shot at skipping all of that work..."

Address Any Remaining Hurdles That Stand In The Way of Their Dream Outcome

• Identify the Final Problem To Solve: Before introducing the solution, the problem of scaling is laid out.
  • e.g. "You see, once you've built your offer, you're gonna have to launch it and run traffic to it in order to scale it."
• The Only Way To Solve The Problem: Before mentioning a product, describe the general solution.
  • e.g. "And the only way to scale your offer is by knowing how to run profitable paid advertising..."
• Emphasize the Importance of Knowledge: Discusses the vital role of knowledge in making or losing money with ads.
  • e.g. "And when it comes to paid advertising, you make money with what you know and you lose money with what you don't know."
• Share Peer Experiences: Use statistics to show how common the problem is, creating relatability.
  • e.g. 64% of people said they lost money running paid ads."

Introduce The Offer & Establish Value

• Discuss Previous Successes with the Offer: Display how the same offer has brought success before.
  • e.g. "You already got one of our top winning ads as a bonus with your Automatic Clients book. The same ad that generated $200,000 in sales."
• Reveal the Offer and Its Impact: The copy introduces a robust solution to overcome common ad challenges.
  • e.g. "We call it the Ultimate Advertising Package, and it completely takes the guesswork out of running profitable paid advertising campaigns..."
• Break Down the Offer's Components: Detail what the audience will receive and how each part can benefit them.
  • e.g. "Starting off with our entire in-house ad Library... Then, once in your ad account, all you have to do is modify the ads..."

Dive Deep into The Training Modules & Knowledge Transfer

• Promise Comprehensive Training: Commit to not just providing tools but also ensuring the audience knows how to use them.
  • e.g. "And that's why we're gonna also give you all of our in-house training resources and templates that we use."
• Detail the Training Modules: Describe the depth of the content by breaking down the modules and their specifics.
  • e.g. "Module 1 will show you what advertising really is... And then in module 2, we'll show you what advertising is not... Then in module 3, we'll show you how to succeed in advertising."
  • e.g. "Then module 6 will show you how to create ads... How to know what to say in your ads by looking at your market and knowing where to look."

Additional Training & Tools

• Reveal Additional Deliverables & Value: Offering a wide array of tools and guides ensures that users have everything they need for a successful ad campaign.
  • e.g. "And then after we give you our entire ad Library, the advertising principles book, and the converting ads course, we're going to give you the entire step-by-step process for launching your campaigns on Facebook, Instagram, Google, and YouTube."
• Promise Hands-On Support: Highlighting the exact resources to be provided assures potential customers of the tangible value they'll receive.
  • e.g. "We're going to show you how to set up your accounts, install the pixels to track all of your data, and walk you through setting up your first campaign using the ads we're giving you from our own in-house ad library."

Present Two Choices & Emphasize Unique Value

• Contrast Between Going Alone and Using The Offer: The copy employs a classic psychological method by juxtaposing the difficulties of venturing alone against the ease of using the provided solution.
  • e.g. "The first choice is to fully ignore everything I just said...The second choice is to realize that this is something you can't find anywhere else at any price."
• Show Unprecedented Value: Emphasizing that nobody else is offering the same valuable resources enhances the product's unique value.
  • e.g. "Because no one is going to give you all of their in-house assets like we are."
• Provide a Summary of What They'll Receive: Giving a detailed list of what's included solidifies the offer's comprehensiveness.
  • e.g. "Get the 157-page, 50,000-word advertising principles book . Get the four-hour, 36-minute, 8-module converting ads course."

Reduce Risk & Guarantee Satisfaction

• Introduce a Trial Period: Proposing a "try before fully committing" approach lowers barriers for potential buyers.
  • e.g. "Just say maybe for 30 days, get everything, use it, create your campaigns, and run them."
• Offer a No-Questions-Asked Refund: Guaranteeing an easy way out if unsatisfied eliminates perceived risk.
  • e.g. "If you're not happy for any reason, and I mean any reason whatsoever, just email us at support@automaticlients.com and ask for a refund."
• Stress the Value vs. Price: The copy uses comparative pricing to highlight the affordability and value of the product.
  • e.g. "The price for the Ultimate Advertising Package is only $97 . And I can tell you that's a whole lot less than what most people have lost running ads."

Encourage Immediate Action

• Guide to the Next Steps: Directing users to the immediate next step simplifies the decision-making process.
  • e.g. "Hit the upgrade button below, and the ultimate advertising package is going to be waiting for you in the membership area, which is on the next page."
• Provide Personal Assurance: Closing with a personal touch assures the user of the support they'll receive.
  • e.g. "And I will see you there."