Education-Based Marketing by McDonalds

swiped by Mike Schauer

If you haven't seen McDonald's latest campaign yet, watch the video here: & check out this page: More

Education-Based Marketing by McDonalds

Key Takeaways

  • Always educate your customers thoroughly on your process & products. You want them to think that you aren't hiding anything whatsoever. Honesty is important & kills rumors before they start.
  • If your product is already perceived very badly, education & transparency is not enough to convince naysayers. It may make existing customers feel better about your product, but to effectively convert the naysayers, you'll be more effective changing the actual quality of your product & then highlighting that.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Get The Latest Swipes In Your Inbox.

  • Join the other 15,000+ savvy marketers & copywriters who get swipe updates.
  • Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
  • You'll be the first to know about new site features & additions.

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection


You must be logged in to collect content