3rd Person Sales Letter from Jason Fladlien

swiped by Mike Schauer in October 2014

As much as I think Jason Fladlien is a fantastic content creator & entrepreneur, the main reason I'm sharing this sales page is because it was written like...View More

3rd Person Sales Letter from Jason Fladlien

Key Takeaways

  • Do you have an employee or someone reputable that can vouch for your information product? It might be worth using them as the voice of your sales page, particularly if it's a product centered around a strategy or approach you use that can be witnessed by others.
  • At the same time, don't think this makes up for bad copy. The reason this sales page is effective is also because it was written & structured by a good copywriter.
  • Always remember that saying "others say _____ about me or my product" is far more convincing than saying  "I think I am or my product is ______"

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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