All Tags

Social Proof

The psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior & make the right decision. It is driven by the assumption that surrounding people possess more knowledge about the situation than ourselves. The power of social proof amplifies in relation to the size and credibility of the convincing group. In marketing, popular forms of social proof include testimonials, endorsements, popular media associations, participation numbers etc.

14Swipes

If you live in a suburban area, you may have he...
View Swipe

Direct Mail Promotion from Lawn Doctor

A common saying you might have heard or seen in...
View Swipe

“Trusted By” Copy Compilation
Control

If you haven't heard of Basecamp, they are a ve...
View Swipe

Using Current Stats to Get Signups from Basecamp
Swipe Study

Using Current Stats to Get Signups from Basecamp

SAAS (Software as a Service)

This "case studies" page from Thunderclap is li...
View Swipe

Case Studies Page from Thunderclap
Swipe Study

Case Studies Page from Thunderclap

Social Media

This is a great example of selling a trial with...
View Swipe

$1 Trial Offer Sales Page from Digital Marketer (Ryan Deiss)
Classic
Classic

Many consider this ad's headline by Max Sackhei...
View Swipe

Do You Make These Mistakes In English? by Max Sackheim
Classic
Classic

Quite possibly the most swiped advertisement ev...
View Swipe

They Laughed When I Sat Down at The Piano by John Caples

As much as I think Jason Fladlien is a fantasti...
View Swipe

3rd Person Sales Letter from Jason Fladlien

Placing logos of well-known brands who featured...
View Swipe

Social Proof from Officevibe
Swipe Study

Social Proof from Officevibe

SAAS (Software as a Service), Workplace

Popular Dan Kennedy student & long-time mar...
View Swipe

25K Group Brochure from Joe Polish

Ruby Lane, the world's largest curated marketpl...
View Swipe

Scarcity/Urgency from RubyLane
Swipe Study

Scarcity/Urgency from RubyLane

Antiques, eCommerce

Control

Booking.com has a fantastic strategy for creati...
View Swipe

Urgency/Social Proof from Booking.com
Control

Laura Roeder has become a very well-known figur...
View Swipe

Landing Page from Laura Roeder
Swipe Study

Landing Page from Laura Roeder

Info Marketing

For a pop-up optin form, this has a ton of conv...
View Swipe

Pop-up Email Opt-in from Quick Sprout
Swipe Study

Pop-up Email Opt-in from Quick Sprout

SEO, Blogging

Get The Latest Swipes In Your Inbox.

  • Join the other 15,000+ savvy marketers & copywriters who get swipe updates.
  • Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
  • You'll be the first to know about new site features & additions.

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Page

Add to Collection

x

You must be logged in to collect content