If you haven't heard of Basecamp, they are a very successful SAAS company with some great marketing minds behind it. Put simply, they know what they're doing...View More & act with purpose. For several years, Basecamp has used different versions of this landing page below with the copy "last week, [#] companies signed up for Basecamp. I love this use of statistics because it is a current number (last week). They pull it off really well, but there are upsides & downsides. The upside is that not only are people impressed by a big number of signups, they also feel like lots of people are signing up now as they're making their buying decision, which is very assuring. The downside is that in order to pull this off effectively, you have to have a significant number of signups coming in & most importantly, you have to figure out a way to update the number. First of all, you should never lie in your marketing. Second, if people see that the number isn't changing, they likely won't believe the number is real & will lose trust in you. It's a tricky use of stats, but can be extremely powerful if your company is built for it.
Using Current Stats to Get Signups from Basecamp Swiped in February 2015
Keep in mind that one of the reasons these companies have great numbers is because they offer free trials. Free trials count as users so it makes the number bigger than just paid members.
If you want to increase the power of your stats, make them recent. People reading your copy are making a buying decision now so knowing others are buying now is reassuring.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of basecamphq.com below.