Using Current Stats to Get Signups from Basecamp

swiped by Mike Schauer from

If you haven't heard of Basecamp, they are a very successful SAAS company with some great marketing minds behind it. Put simply, they know what they're doing...View More

Using Current Stats to Get Signups from Basecamp

Key Takeaways

  • Keep in mind that one of the reasons these companies have great numbers is because they offer free trials. Free trials count as users so it makes the number bigger than just paid members.
  • If you want to increase the power of your stats, make them recent. People reading your copy are making a buying decision now so knowing others are buying now is reassuring.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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