The “Take This Test” Hook

created by Mike Schauer Mike Schauer

4Swipes

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The "10 Day Test" was a very successful campaig...
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The “10 Day Test” by Claude Hopkins (for Pepsodent)
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We found this ad mentioned in John Caples' clas...
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The Fingernail Test Ad by John Caples
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The Fingernail Test Ad by John Caples

Hair Loss, Self Care

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We found this one when doing research on David ...
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The DieHard Acid Test from Sears
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The DieHard Acid Test from Sears

Automotive

There's a reason why top marketers use this tes...
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“Take This Test” Emails from Eben Pagan, John Reese & Ryan Deiss

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