Dove “Darling” Ad by David Ogilvy

swiped by Mike Schauer ran 1957 6

"Darling, I'm having the most extraordinary experience."

An excerpt about this ad from the book, The King of Madison Avenue: "This product is unique, the client told him. It is not soap. It is a detergent. It is the...View More

Darling, I'm having the most extraordinary experience.

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Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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