Facebook Comparison Ad by Dollar Shave Club

swiped by Mike Schauer in January 2015 from dollarshaveclub.com

Most of the time, making lower price the foundation of your marketing & branding is a horrible idea. Another company could come along & just make their...View More

Facebook Comparison Ad by Dollar Shave Club

Key Takeaways

  • Making lower pricing your main uniqueness is a dangerous game., especially in crowded markets. Keep this example in mind to remember how very specific conditions are needed to really pull this off.
  • Comparison marketing is a very effective strategy when there are clear-cut advantages you have either over a popular competitor or a market as a whole. This is where getting market facts & numbers can be very useful.
  • Use the short space you have in an ad to tackle big objections. Notice how in the copy, they state there is no commitment, no membership fee & a guarantee. That makes people feel immediately more comfortable about buying.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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