“Did You Miss” Hiring Ads from McCulloch Properties

swiped by Mike Schauer ran 1970-1972

These 70s "for hire" ads from McCulloch Properties ran for three years (1970-1972) in the Chicago Tribune, looking for salesmen in Chicago. The structure of the...View More

“Did You Miss” Hiring Ads from McCulloch Properties

Key Takeaways

  • Potential hires like to know they are in a growing company that will likely continue to flourish.  McColluch Properties caters entirely to that desire, using earnings as a by-product.
  • McCulloch Properties is using "the fear of missing out" to grab attention & then sells potential employees with the growth the company has achieved since they started & how many of the salesman that seized the opportunity in 1964 are making a substantial amount of money. The entire ad is based around people being impressed by their ongoing success & not wanting to miss out on its future growth.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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