$1.4 Million Launch from Neil Strauss (Harlan Kilstein/Frank Kern)

swiped by Mike Schauer from only375.com ran 2006

In September of 2005, Neil Strauss released his book The Game, which told his story of becoming a pick-up artist and venturing deep into the seduction community....View More

$1.4 Million Launch from Neil Strauss (Harlan Kilstein/Frank Kern)

Key Takeaways

  • If you're going to make big claims about the exclusivity of your offer, you MUST back it up with proper evidence. In this case, they mention that they've signed a contract to sell 375 so it's literally illegal. Although, this is a bit over-the-top, it's an example of what's needed to make the claim believable. Because Neil is a trusted authority, such a claim is accepted more than if it came from someone who hasn't built rapport with their audience. This deal was for avid followers of Neil.
  • The $3,779 price tag may seem ridiculous, but it's actually a good lesson in pricing. Many may have scoffed at the price, but remember, only 375 buyers were needed to hit the $1.4 million mark. It didn't need to & shouldn't have appealed to everybody. There are die-hard fans that were willing to pay for it. Also, the live event helped justify the price a LOT.
  • Profile all different types of success stories if possible so you are more likely to connect with a variety of people in your audience. If they hear a story that started with the situation they're in now, it's easier for them to imagine having successful results with the product.
  • Photos depicting an overwhelming amount of effort or research put into a product are great visuals to use for selling. Use Neil's closet full of notes visual as an example.
  • Neil followed up on the success of his book with this product. Use Neil's strategy of moving followers up a ladder & offering more in-depth products. If you don't, you're missing out on a lot of income potential.
  • In industries where new strategies & techniques are used competitively, it is highly-valued & pleasing to know that "secret, new information" being shared won't be seen by everyone & their mother. If you are in such an industry, you may want to think about taking the limited supply approach to play to that desire.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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