There's a reason Amazon & most every other book provider offers previews. They know that if we get a taste & like it, the chances we will buy are significantly...View More higher. Scribd essentially applies that same psychology except the documents they limit are freely available if you download the app. I would imagine that if someone searches for a particular document, reads a few pages in and are presented with a pop-up, they will have a strong desire to download the app.
App Download Pop-Up from Scribd Swiped in May 2015
Are you presenting your call-to-actions when users are in a peak state? Ask yourself, when are my visitors in a peak state where they would be most likely to sign-up? For instance, do you have an opt-in form after your blog posts? If a visitor really likes one of your posts, they are in a peak state to opt-in for more information with the expectation that they will like that information just as much.
An effective way to create compelling bullet points is to use impressive numbers. Scribd does that very effectively, demonstrating how extensive their library is & how many people downloaded their app. For example, to promote Swiped, I often mention that there are over 200 analyzed examples & close to 3,000 people subscribed.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of scribd.com below.