App Download Pop-Up from Scribd

swiped by Mike Schauer from

There's a reason Amazon & most every other book provider offers previews. They know that if we get a taste & like it, the chances we will buy are significantly...View More

App Download Pop-Up from Scribd

Key Takeaways

  • Are you presenting your call-to-actions when users are in a peak state? Ask yourself, when are my visitors in a peak state where they would be most likely to sign-up? For instance, do you have an opt-in form after your blog posts? If a visitor really likes one of your posts, they are in a peak state to opt-in for more information with the expectation that they will like that information just as much.
  • An effective way to create compelling bullet points is to use impressive numbers. Scribd does that very effectively, demonstrating how extensive their library is & how many people downloaded their app. For example, to promote Swiped, I often mention that there are over 200 analyzed examples & close to 3,000 people subscribed.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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