I was not expecting this after I opted in to Ramit's Earn1K.com squeeze page. Most thank you pages for free opt-ins are pretty boring. Ramit went above &...View More beyond on this one & there's a lot of psychology going on here that makes this Swipe-Worthy. First, think of all the times you've subscribed to a website or entered your details, only to never confirm your email or confirm it much later on. It happens all the time & clearly, Ramit sought out to combat that with smart marketing strategies. The biggest strategy being urgency. You see that number directly above the message box at the top right? That's a timer. It has no effect on your subscription. It's simply there to get you to move & I guarantee you it works! However, that would be useless unless he got the visitor's attention & what better way than to post a funny photo of himself with big bold letters saying he's sad. The rest of the page, he basically creates the feeling of missing out if they don't subscribe. At the end of the message, he even includes the PS saying that 80% of people confirmed in the first 5 minutes, while the rest never see, not just any, but his best material! Way to light a fire under your visitors' asses Ramit ;-)
Confirmation Page from Ramit Sethi Swiped in May 2014
If you require a subscription confirmation, know that many new subscribers are not going to confirm their email right away, if it all, so test out different strategies to get them to take action right away.
This also goes for free report or video links that must be clicked on via email. If you only do email delivery of your free stuff, it makes sense to spend some time to figure out how to get more opens.
Ramit does some serious work to get you to feel bad about not confirming. However, you don't have to tell new subscribers you're sad to achieve this. Note how his P.S also utilizes a little bit of social proof as well. If you make them feel like everyone else is confirming, that will also entice them.
The feel bad schtick could come across as desperate & depressing if you do it wrong. It works for Ramit because of his personality & the photo. It comes off as funny. Humor prevails here.
Overall, look at this as a way of re-selling his new subscribers. Beyond the whole guilt thing, he breaks out compelling bullet points that restate why this is so valuable.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of iwillteachyoutoberich.com below.