Confirmation Page from Ramit Sethi

swiped by Mike Schauer from

I was not expecting this after I opted in to Ramit's squeeze page. Most thank you pages for free opt-ins are pretty boring. Ramit went above &...View More

Confirmation Page from Ramit Sethi

Key Takeaways

  • If you require a subscription confirmation, know that many new subscribers are not going to confirm their email right away, if it all, so test out different strategies to get them to take action right away.
  • This also goes for free report or video links that must be clicked on via email. If you only do email delivery of your free stuff, it makes sense to spend some time to figure out how to get more opens.
  • Ramit does some serious work to get you to feel bad about not confirming. However, you don't have to tell new subscribers you're sad to achieve this. Note how his P.S also utilizes a little bit of social proof as well. If you make them feel like everyone else is confirming, that will also entice them.
  • The feel bad schtick could come across as desperate & depressing if you do it wrong. It works for Ramit because of his personality & the photo. It comes off as funny. Humor prevails here.
  • Overall, look at this as a way of re-selling his new subscribers. Beyond the whole guilt thing, he breaks out compelling bullet points that restate why this is so valuable.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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