"How three trunks of India Madras started Yale University"
The two ads below, created by David Ogilvy, are both selling India Madras shirts. The one at the top is from 1961 & the one below is from 1954 (7 years earlier)....View More
I particularly found the first ad fascinating because of the story used, which ties in perfectly with the shirts they're selling. It's also a great ad to reference if you're selling something that's traditionally & authentically made. As you'll see in the annotations below, I point out multiple phrases & examples of copy emphasizing tradition & authenticity. The originality & rarity helps drive up the perceived value of the product.
