Framing In Emails from Hillary Clinton

swiped by Mike Schauer

If you haven't been paying attention to the U.S. presidential race, so far, the Republicans are the only ones who've debated. Because of that, Democratic candidates...View More

Framing In Emails from Hillary Clinton

Key Takeaways

  • Each one of us has our own unique perspective that shapes our experience. By framing a situation beforehand & directing your focus in a certain way, you will have an experience that fits within that frame & filters out everything else. This is what Hillary's pre-debate email & briefing does. Stating that Hillary is "the only candidate that knows how to beat the Republicans" so they are going to viciously attack her, is creating a frame in which you will hear bad things about Hillary & then think of how they're going after her simply because she's a threat.
  • The GIF after the debate diffuses the harsh attacks with humor & demonstrates that Hillary is not fazed at all by what was said, as bad as it sounded.
  • If Hillary's team scrambled to shoot down every objection, people would get bored & sense nervousness. Responding so nonchalantly represents confidence.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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