Comparison-Driven Banner Ads from Bellroy

swiped by Mike Schauer in March 2015 from

If anyone would support using comparison-driven visuals in advertising, it's Bellroy. Their advertising campaign is almost completely driven by comparing their...View More

Comparison-Driven Banner Ads from Bellroy

Key Takeaways

  • Is a good chunk of your target market using another specific product or service that is no where near as good as yours? How could you create a visual that represents that drastic difference? In Bellroy's case, they're able to take what many people from their target market are currently using & put it right next to their product to instantly see the difference.

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Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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